Factors affecting the use of Generative Artificial Intelligence (GAI) applications in learning in light of the Unified Theory of Acceptance of Technology (UTAUT) from the perspective of students at Prince Sattam bin Abdulaziz University

Document Type : Original Article

Author

Department of Curriculum and Teaching Methods - College of Education - Prince Sattam bin Abdulaziz University, Al-Kharj, Kingdom of Saudi Arabia

Abstract

The current study aimed to identify the factors that affecting the usage of Generative Artificial Intelligence (GAI) applications in learning in based on of the Unified Theory of Acceptance of Technology (UTAUT) from the point of view of students at Prince Sattam bin Abdulaziz University. To achieve the study objective's goal, a descriptive survey approach was utilized. To answer the study questions, a questionnaire consisted of five section was constructed and applied to a random sample of (371) male/female students from the College of Business Administration during the second semester of the academic year 1445-1446 AH. The results show that the sample members agreed that they are using generative artificial intelligence applications, with a mean of (4.03). The results did not show any statistically significant differences in use due to the gender variable. The results of Linear Regression analysis also showed that there is a statistically significant positive effect of (UTAUT) theory variables on the use of Generative Artificial Intelligence (GAI) applications in learning. The study recommended the necessity of providing technical support and training programs that help students make optimal use Generative artificial intelligence applications in learning.

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